“Buy, win and have fun” – an interview with Radosław Grześkowiak from Inter Cars SA

7 March 2014, 10:27

One and a half million zlotys for rewards, racing meetings with motorsport stars and a solemn Garage Masters’ Gala. Year by year Inter Cars SA increases the level of attraction of its promotions. The second edition of the Great Race is to be another record.

We discussed its details with Radosław Grześkowiak, Marketing Director of Inter cars SA.

The Great Race and Garage Masters’ Gala is a very important project for Inter Cars Company. How would you encourage the Customers to take part in this promotion?

Radosław Grześkowiak: Garage Masters’ Gala is the only promotion in which everyone can win, no matter what place in the rank the person gets. Sometimes we can hear the opinion, that “at my level of turnover I have no chance”. I would like to assure all our business partners, that besides guaranteed rewards for the winners of each category, there are lots of rewards which will be granted in the form of a lottery among all the participants, including substantial cash rewards. Of course culmination of the promotion will be participation in a special event, that is Garage Masters’ Gala, which this year will take place on 13-15 June 2014 in Gołębiewski Hotel in Mikołajki. So, to put it in a nutshell: buy, win and have fun.

Does every Customer really have a chance to win?

Yes, if he buys regularly from Inter Cars SA. Every Customer has a chance to win attractive rewards that we have prepared. As an example I can tell you that a person, who last year won a car in a contest rank, in his category was on position number 106. This is an owner of a garage employing only 3 people. Because they buy all the parts from Inter Cars, their purchases were enough to qualify to the Garage Masters’ Gala and there to take part in a lottery and win. In previous years there were cars to be won as rewards, this year we have decided to increase the value of rewards and change them into purchase vouchers to be realized in Inter Cars distribution chain. The total number of rewards is 45 – the value of them varies between PLN 2,000 and PLN 50,000 for places in the Rank of the Great Race Contest and three lottery rewards worth PLN 100,000; 50,000 and 10,000.

We are open for all Customers and we have prepared rewards for all of them. Of course those who buy the most, win a bit different rewards, but those who because of different reasons buy a bit less, will also be honoured and rewarded in some way. That is why this year we have taken a decision to reward not only those 500 Customers who qualify to the Gala. Besides invitations to the Event in Mikołajki and inter-competition rewards, such as participating in automotive meetings for the winners of Special Stages, another 500 participants of the Great Race will be given rewards in the form of racing gadgets, as a special thanks for taking part in the contest. In total we have rewards for 1,000 contestants – this results in 100% increase in value of rewards that we have prepared this year.

The list of attractions that are awaiting participants this year – that is the winners of each Special Stage – is much longer. How do you think, which new things are most appreciated by participants?

Regarding attractions during three Special Stages, I would like to remind that taking part in automotive meetings during SS is an inter-competition reward. Meetings will be organized once a month: in March, April and May. Several best Customers, who gather the most points in a particular period of time, will get a three-day event with Krzysztof Hołowczyc, Bartek Ostałowski and Karolina Pilarczyk on a new motor-racing track Jastrząb in Przysuski town nearby Radom. Similar to previous year, each of the Participants will have a chance to co-drive with the Champion, and also will be able to improve his driving skills with comments from the Champion himself. There will also be a chance of going by one of the dragsters from VTG motor racing team owned by Grzegorz Staszewski.

New thing, which for sure will be much appreciated by the Customers, will be a drifting truck. At this point I would like to emphasise the fact that we have a large number of Customers from Truck market, who have always been taking part in the Gala. This show has been prepared especially for them. We noticed that during the EXPO, the drifting truck was most appreciated by our Customers. Special Stages is a possibility of not only watching trucks, but also driving them. The event itself also will last longer. Till now it has been a one-day event, now there will be three days of an event. On Friday, the participants of the Event will meet Krzysztof Hołowczyc on a dinner, whereas Saturday is a day during which all the sports attractions will take place. On Sunday, after breakfast, the Guests will go home with no hurry and no unnecessary stress.

Last years’ Great Race was much appreciated by the Customers. What are expectations for this year?

The most valuable opinions are those of our Customers. We are really happy that Customers who took part in the Great Race and won it were really very happy. The comments of participants were very positive and told us that this is a very attractive way of spending time. The fact that they want to spend time with us motivates us to organize the contest on a yearly basis. I would like all our ideas that have been planned to be realized this year, so that our Customers will be able to get more pleasure and have a feeling of spending a time in a very good way with our employees and our company.

Maryla Rodowicz, Andrzej Piaseczny and two Comic Formations, these are the highlights of this year's Garage Masters' Gala. The event has been organized for many years – how has it changed?

The last 10 years is a period of dynamic development of Inter Cars as regards sales and number of branches and Customers. In line with development of our company, our events have been developing as well. Year by year we are trying to make the Gala program more and more attractive in order to draw more people to take part in it. As I have already said, our aim is maximization of Customer satisfaction. Besides the EXPO, which is more an industry event, we want Gala and all the atmosphere around it to be more of a family type, to integrate Customers with our company and also the automotive industry in general.

Regarding the highlights – a large dose of good music performed by a star of Polish music stage – Maryla Rodowicz – will for sure bring good mood to our Guests. We also wanted to ensure good humour – that is where the decision about comic formations came from. On Saturday there will be a concert of Andrzej Piaseczny. We are sure that it will be great fun. I want to emphasise the fact that only thanks to our premium suppliers we are able to offer all those attractions to our Customers.

As you mentioned, a guarantee of a good promotion on such a large scale is good cooperation with suppliers of parts. Which companies support you the most in this undertaking?

All suppliers taking part in the Great Race have their big share in preparing this event. All suppliers of Premium products are involved in it. Of course we have here the biggest three partners who are most involved in preparation of the Great Race and Garage Masters’ Gala. These are Bosch, Castrol and ZF (Sachs and Lamfeorder brands) companies. We cannot forget about other suppliers, who take active part in the Gala campaign and in all our other contests and promotions prepared for the Customers. Taking this opportunity I want to give special thanks from Inter Cars SA to all these who in cooperation with us prepare the Great Race and Garage Masters’ Gala.

source: www.motofocus.pl
05-03-2014